Google Ads for your Business – A Step by Step Guide to Online Advertising
Ranking your website in Google and getting notified by your customers is the main purpose of having a digital presence, I mean your website. Thousands of websites are hosted every hour and do you think every website can rank in Google immediately in the top page. A website ranking at least takes around 6 months to climb up to the top pages and in some cases even takes months to start ranking in 100 pages of Google.
[caption id="attachment_1120" align="aligncenter" width="560"] Google Ads Guide - Logo Design services Singapore[/caption]
I have a property website designed for a new launch condo, what should I do for the first few months until I get my website rank?
I have opened a new salon near to the new condo? How can I get my customers notified?
Do I have any online piano class near me?
Can I find a dentist near Katong?
Office Chairs offers near me?
All of the above questions are answered using Google Ads. Unless you are on top pages of Google and in top 10 your chance of getting notified by your customers is very less. Google Ads helps to grow your business irrespective of when you have launched the website. Google is the first place where your customers search for if they are in need of a product or service. A layman goes to Google to search for the products or services or to read news etc. Your search of where to go for a service or what to buy based on the reviews are suggested by Google. When you opt for Google Ads, your Ads start to show up on the first position of Google when people search for something similar to your business.
What are the benefits of Google Ads?
Spending money in Google Ads is the investment you make for your business. When your services get listed in the first position of Google it helps to benefit your sales and brings in leads.
1. Website Visits
Google Ads can be targeted for specific needs, if you would like to get more online sales then you can drive your customers to your newly built eCommerce website or sign up for your products. Online Ads in Google helps to direct your customers to your websites.
2. Phone Calls
Apart from driving visits to your website, you can also have the Ads to increase your phone calls. Post Ads with your phone numbers and clear Call to Action Buttons, if customers find your services are what they are searching for then they would call the phone number and you can convert them to your customers.
3. Store Visits
Websites, phone calls are for online, if you want to bring in customers to your stores to avail the offers then you can also post the relevant ads. Ads in Google Map helps to drive in customers to your stores.
Is Google Ads Budget Friendly
Ofcourse, yes Google Ads are budget friendly and you can set your budget for each spend. Google Ads helps businesses of all sizes and budgets, a well optimised Ad helps to gain more visits with minimum spend. Speak to your SEO Agency now for the best optimization of Google Ads.
5 Simple Steps to Create your Ads
Google Ads are simple and easy to set up when you know the strategy. Your Digital marketer or the SEO service provider will help you with the best strategy in setting up the campaigns.
Step 1: What's your Goal
As a business owner/website owner you need to first figure out your goal. Whether you would like to bring in customers to your stores or drive in traffic to your websites or get more calls to your phone so you could convert it to prospective leads.
Step 2: Where are you going to Advertise
This step let’s you decide whether you want to display your ad within your business area or if you want to reach globally. This step will help you to choose the location where you wanted your ad to appear.
Step 3: Create your own Ad message
You can describe your business in simple sentences that will help to reach your customers. Quality content helps to reach your intended target audience.
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Step 4: Budget
You can set the daily limit or monthly limit for your ads. Google will make sure it does not exceed the budget set. Likewise there is no minimum budget or minimum spend in Google Ads. Google also recommends the budget you need to set based on your similar businesses.
Step 5: Get your Ads Live
Once you are all set you can make your Ads live, the ads will start to appear when visitors start searching for your business. The Ads appear in Google or its related products based on your choice. Also Google helps to build strong Ads as you move over.
Where will my Ads Appear in Google
Your ads will be listed as the first search result in google or at the bottom of the page. The display of ads in the first position or in different positions are based on the budget or to be more simple the bid amount for the keyword in the campaign.
[caption id="attachment_1122" align="aligncenter" width="940"] Website Ranking - Paid vs Organic - Logo Design Services Singapore[/caption]
Above are the basic steps for setting up a Google Ads campaign, however there are advanced options which are available to set up your ad. Campaigns are of different types, know the various campaigns available in Google Ads
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Shopping Campaigns
- App Campaigns
Let’s learn more about the Google Ads Campaigns so you could opt for the best campaign which suits your business.
Search ads are used to list your website/Ads on top of Google. Everyday there are millions of searches happening in Google and with Search Campaigns you could make yourself visible to your audience. You can promote your offers and make your customers claim the offers. Search campaigns help to drive traffic to your website, lead generation and you pay for each click, which means when your customer clicks through your ads you pay google.
Display campaigns are used to promote your business/brand or you can increase product awareness, by this way you can increase your sales and can get leads. Display Ad campaigns help in your business promotion by displaying your ads while people are browsing the web, may be YouTube videos or even while checking their Gmail. Display ads help to reach your audience through millions of websites, news web pages, blogs.
You can now reach the customers through your product videos or a short video of your services. These ads are played to the audience when they are watching videos in YouTube as an Ad. With these video ads you are visually compelling your audience to visit your website, know more about your brand or product. Choose to whom you want your videos to be displayed based on their interest, location and more. Video Campaigns have flexible pricing plans for every budget.
eCommerce websites can help to show off their products through this Shopping Campaigns. You can create your product awareness to the prospective buyers over the web, you will pay for the campaign only when your audience clicks through your product. Shopping campaigns are created by signing up to Google Merchant Center.
Not all apps gain popularity and are known by the customers. Your iOS or Android App are also promoted using Google Ads. Google will help you to reach your audience who are interested in apps like you have. You can either have the App Campaigns to install your App or have some in app action like beating the level 3 etc. Boost your success with these App Campaigns.
Google Ads are paid ads which helps your website or the Ads to stay on top of Google or on the first page. It is always good to opt for Organic SEO Ranking in Google which helps your website climb to the top pages of google. If you are looking for a quick fix to promote instantly then Google Ads are the best form of marketing for your business with sure lead generation. Check out Google News to learn about the top stories around you. Reach out to your Digital Marketer for Google Ads campaign setup and Google Ads campaign management. Subraa has proven experience in Google Ads which helps businesses to gain leads with a very minimum budget. The keywords research and the bidding amounts are best optimised for your business.
Best Freelance Web Designer In Singapore (November 2021)
You have landed here searching for the best freelance web designer Singapore for your web design needs and you have found the best web designer to meet your website requirements. Finding the best freelance web designer is like wearing the perfect shoes for your outfit, which will make you feel comfortable. This is exactly how you have to feel when you hire a web designer for your website design.
In this article you will learn more about Subraa, freelance web designer in Singapore, who provides affordable web design solutions based on customer requirements, you will also learn more about how you can approach Subraa and how he can help you with your website requirements.
[caption id="attachment_1055" align="aligncenter" width="940"] Best Freelance Web Designer in Singapore - Subraa, Freelance Web Designer Singapore[/caption]
Websites are what you see online about a brand. A broken website or a non functioning website is definitely a spoiler for your brand. Website design is not just making the website look nice, but also making it functional. Web pages or web design or website design or web page layout design or landing page design is all about the look and feel of your business online. A fully functional website helps in conversion and increase sales. Good website design makes your customers happy.
Business websites need a professional touch, and only a professional web designer can help to build a professional website. Subraa, understands the need for a professional website for business and has over 12+ years of experience handling corporate clients and business of all nature.
What are the key features of Subraa, Freelance Web Designer in Singapore
1. Website Design with SEO ready features
Be it WordPress website design or HTML website design, when you hire Subraa as your website designer then he designs the webpage layouts with SEO features in mind. Your website will be SEO ready.
2. Website Speed Optimization
Your website needs to load in less than 3 sec, no visitors would wait for your website load. All the websites designed by Subraa loads quickly and efficiently. Your website load time is impacted by graphics, images, animations etc. The website designs are elegant which doesn’t affect the loading of the website.
3. Clean Website Code
With a good knowledge in WordPress websites and static website design, Subraa does coding following coding standards and without any mess
4. Quality Content
Quality content is important for any website design. Websites should have relevant contents, each section of the website should have relevant information about the product or services with relevant images. Subraa helps in advising the client to provide the write ups for the business as they are the one who is aware of the business more than any content writers.
5. Provides Solutions
You have a requirement and are not sure whether it would work on the website or can be achieved. As a Freelance Web Designer in Singapore, Subraa helps in advising the clients of the possible solutions that could effectively solve their requirements. If the requirements are not achievable he also advises on the alternate solutions that could act as a replacement for your requirements. A quick solution provider.
6. Understands Websites
Web Designers should understand how a website works or how a website should work, then only you can provide a quality output to your clients. All websites designed at Subraa understand the business needs and understand SERP requirements.
7. Easily reachable by Clients
Website Designers are often not reachable easily after you hire them or even before you hire them. Subraa is easily reachable anytime at +65 97957890 for project discussions. If he is busy providing solutions to other clients then he would return the call back as soon as he is available again.
8. Innovative mindset
There is no end to learning and innovation, every website has some new feature pop up every minute. No website follows the same sort of design, although all websites over the web use certain principles in website design, a slight feature change helps you stand out from the competition.
9. Clear Call to Action Buttons
Many web designers know the importance of Call to Action buttons in a website, but many fail to make it clear when designing the website. CTA buttons help in conversion and should stand out in the website design and visible to the visitors.
Designers often overload the CTA section with too much graphics thinking about making it colorful however a good CTA needs spacious layout, less animations around, usage of primary colors to help stand out and a clear path for users to find.
As a digital marketer Subraa knows the importance of website conversion and lead generation and designs website accordingly.
10. Understands the importance of leads
Every website developed by Subraa has an eye on lead generation. Your websites are the main platform for lead generation. Websites which do not convert visitors to clients are not worth having. Be it WordPress Website Design or Static Informational Website Design, Subraa helps to place the lead capturing CTAs in the top folds.
11. SEO Optimization
Do you know that your website should atleast have a SEO score of about 75%, when you sign up for a One time SEO package with Subraa, your website is optimised for Google Search engine and a minimum score of 75% is guaranteed. The SEO score of www.logodesignsingapore.sg is 100% which is a proof of Subraa work.
12. Greater Conversions
Your website needs to be on the 1st page of Google for you to get noticed by your customers. Not more than 10% of the visitors goes beyond the second page of Google. Millions of customers are out there searching for services, not just hosting a website helps you to find your customers. Optimising the website for search engines by a trained professional is necessary. Subraa, helps to rank your website in the top pages of Google with proven strategies organically.
Subraa, does expertise in WordPress Website Design and Development and recommends WordPress websites over other CMS as WordPress powers the internet and also easy for users to manage the content. As a Freelance Web Designer in Singapore Subraa has developed over 100+ websites for clients of all domains. contact Subraa at +65 97957890 for any web design projects and visit www.subraa.com to learn more about Subraa services.
Should I invest in Logo Design during this Pandemic
Logo is an investment you do for your business and many of the business owners often hesitate to hire a logo designer to design a professional logo for their business. As a business owner you may feel that spending money for designing a logo during this time is not useful, however you fail to recognise the fact that logos give an unique identity to your business. Your customers need to recognise you irrespective of the situation. A good product or service with a unique identity stands for long and it doesn’t matter about the nature of the business or in which stage the business is, it is always good to have a logo design.
[caption id="attachment_926" align="aligncenter" width="560"] Logo Design- Subraa, Logo Designer Singapore[/caption]
It’s never a bad time to invest in logo design, when your company is going through a drastic change it becomes inevitable to do some investments in digital to make yourself stand out from your competitors. A brand identity for your products is necessary for your customers to pick you. Investing now in logo design will help to make a huge difference.
Start designing your logo
If you are a startup business or an existing business venturing new in the digital world or starting an eCommerce business to list your products online then you must have a logo to identify your business. People start finding your business via Social media and Google search. When you just have a website without your logo it fails to create an impression on your customers. Customers visualise companies' image through their logo.
You would have made a presence using your business name with a font created in word document a few years back and may be it is recognised during the early stages of your business, however now the customers perspective have changed. They look for brands along with quality to shop or avail services. When you analyse your business performance online along with your competitors you would find the root cause of why your business doesn’t perform well without an identity.
Minimalistic Logo Design approach
It is a myth that complicated logos perform well, it isn’t necessarily important to bring down all your services in the form of graphics into your logo design. Logo designers in Singapore understand the market well and could help you with a logo which is minimalistic, reflects your brand image and more importantly has a hidden concept. Though you might feel that the hidden concept doesn’t make sense to you as a business owner, it would definitely make an impact among your customers.
In order to make you understand more about the minimalist logo design approach and the hidden meanings behind a logo design, I would detail the logo design using a sample business. Let’s take a look at the below logo of a Yoga business, you have hired a logo designer Singapore to design your logo and your logo designer has come out with a combination logo design which includes an element and the suitable font. Lotus is the element your logo designer has chosen to represent your business while you were expecting some yoga postures or some mandala designs behind a yoga posture to represent your business. Do you feel your logo designer has failed in designing your logo? If you think so, then you are wrong.
Lotus is a symbol of purity, enlightenment and self regeneration. Irrespective of the culture a lotus flower signifies the above, yoga helps in enlightenment and regeneration of self. A circle below the lotus signifies that with the help of yoga you will be complete self. After you read the concept behind designing a logo for your yoga studio, check the design below, now your perspective is different in viewing the logo design concept. Minimalist approach in logo design always wins.
[caption id="attachment_927" align="aligncenter" width="560"] Logo Design Concept - Subraa, professional logo designer Singapore[/caption]
Logo Design influences your customers
Your business logo cannot be different from one place to another, you cannot have a different logo in facebook and a different logo in your website. Branding should always be consistent. A consistent brand identity starts with a logo design and you can build your brand on top of logo design. A professional logo design influences your customers, when your customers are checking for a product in a rack in the departmental store then your logo would help to influence your customer in opting for your product. A purchase in an eCommerce store depends on the brand image, business owners will agree to this fact and that is why big companies spend a significant amount of investment in branding.
Hire a logo designer now
Now that you have understood how a logo plays a significant role in business and influencing sales, then it's time to hire a logo design Singapore Designer. Though you have a logo which is designed long back, it's time to revamp your logo and redesign based on the current customer base. Your target audiences need something fresh and you should seek the help of a professional logo designer who has significant experience in designing logos. Your competitors are growing so as the market, as you get noticed by the customers it is becoming vital to have a logo designed for your business irrespective of pandemic. In fact it is good to revamp your old logo or get a new logo designed during this pandemic as you need to make a significant impact on your customers and it has become vital to stand out among your competition.
Logo designs are never cheap and need not be too costly either, Subraa, offers affordable logo design packages for businesses of small sizes to help them gain a unique identity in the digital world. Subraa has over 12+ years of experience in logo design and has designed over 250+ logos and have helped businesses with digital marketing solutions as well. You can reach out to Subraa at +65 97957890 to learn more about logo design and logo design packages.
How much does a Logo Design Cost in Singapore [November 2021] – Freelance Logo Designer or Logo Design Agency or DIY
When you have an idea to take your business to the next level, then the first step to step in the digital world is to create an identity for your Business. Yes, logo design is the face of your business. Well now you have decided to have a logo for your business, the next question which comes to your mind is how do I get it done? Is it something which I can download from online or hire a cheap freelance logo designer or hire a professional freelance logo designer in Singapore or Hire a logo design agency or how much the logo design cost in Singapore?
[caption id="attachment_839" align="aligncenter" width="940"] How much a logo design cost in Singapore - Subraa, Logo Designing Services in Singapore[/caption]
The answer for the above question depends on your budget and view of the logo design. You could get the Logo Design in Singapore for your business starting from $0 to $10,000. The most frequent question I get from clients is how much does your logo design services cost, trying to answer this generic question is quite difficult. The cost for the logo design depends on the requirements, logos are not ready made, it has to be designed based on the business needs and audience preferences.
To get a clear picture of a logo you must first understand what is a logo and what are the benefits your business gets when you have a professional logo and also an overview of the process of designing a logo.
What is a logo?
In layman terms, a logo is an element or symbol along with your business name. Just an element lah why should I invest on this? I can write the name of my company for free, if this is what you think of reading what a logo is then you are wrong. A logo creates a strong visual identity for your business. If suppose you are a startup business having a successful recipe that you feel could attract customers and you have your business named xyz and spread the word of mouth about your business and your competitor also starts a business with the same name xyz with proper branding will your customers not be confused with this. Hence it is very important to start a business with a proper logo which is professionally designed by a freelance logo designer in Singapore.
What are the advantages of having a professional logo design in Singapore?
Professionally designed business logos always wins and creates a good impression among your customers. If you have a closer look at the logos of some of the businesses like amazon, fedex etc you can see the hidden meaning behind the logos. The colors, font/typography, the elements define the business strategy and this is why you need a professional logo designer. Customers choose to shop or avail services from the business who have a good image.
[caption id="attachment_838" align="aligncenter" width="940"] How much a logo design cost in Singapore - Subraa, Logo Design Services in Singapore[/caption]
Logo Design process
Designing a logo is not just downloading an element from the web and updating your business name, changing the color and give you the image. A professional freelance logo designer Singapore or a Logo design agency in Singapore will have a step by step process to design a logo. When you approach a freelancer to design a logo, first he would ask you to brief the requirements, your preferences, how you would like to perceive your logo. Then the freelancer will start the logo design by researching your market, your business competitors and start sketching the logo. Once he is satisfied by the desired result then he would start making it digital add in colors, include the business name and do the revisions based on your feedback and provide the final deliverable with all the source files, web and print resolution files for the logo.
How much should a Freelancer charge for a logo design?
When a logo has so much to do and when a logo design process involves many steps to achieve a result then how could you expect it to be free or cheap. Logo designs cannot be cheap and if it is cheap it is not unique. It is being sold to many other businesses like you. A unique logo design costs roughly from $250 to $1000. However a Logo Design agency will charge around $2000 to $10000. However some freelancers run offers and you can avail the same logo starting from $100.
Budget logos are offered by freelancers as the basic package, this is to boost the startups who run on budgets, however it is good to avoid free logo makers where you download a copy of the artwork, the same copy will be downloaded by many others as well. Subraa, freelance logo designer has some good logo design packages to support your business, all the logo designs by Subraa can be trademarked with no additional charges. Choose the best packages from Subraa now.
Call or WhatsApp 97957890 to learn more about logo design process and package details.