WHAT MAKES A GOOD LOGO?

What makes a good logo? This question sounds relevant when it comes to logo designing. A logo is a symbol that describes a company or brand that develops a unique image of your business in the market.

[caption id="attachment_3464" align="aligncenter" width="940"] Logo Design Singapore, Logo Designer in Singapore[/caption]

Logo design Singapore is the most experienced and trusted logo designer in Singapore. We have years of experience with numerous clients. We have skilled logo designers who can create logos for your brand as per your business needs and target audience. We help to design unique, stunning logos that help your business stand out from the competition.

The success of a logo depends on its simplicity and creativeness. Most of the leading brands have simple logos that are easy to remember. Having a memorable logo designed by a professional logo designer can benefit your brand in several ways. Brands having a simple logo like McDonald, Nike, and many more, are easily remembered by people and easy to register. A good logo can define every aspect of your services with one glimpse; many designers struggle in designing a logo. Minimalism is not effortless and requires creative minds and hands-on experience.

Now, logos are more important as during pandemic when every business is online, it is essential to differentiate your business from others so your customers can easily remember you and come back. Logo design is crucial and has made many small businesses grow to big brands. It enhances your reach to the customers and leaves behind the print of your brand in their minds. A logo acts as an intangible asset of your business, and it is equally or more important than any of your other assets.

Logo helps to promote your business in the market amongst customers and increases your brand value. It is the backbone of your business and brand; if your logo is not aligned with your business vision and motto, you are losing your brand value. Big companies who are well stabilized in the market always maintain the dignity of their logo.

Few leading brands started with a simple logo, but eventually, they have redesigned their logo to meet the audience needs and increase company value.

ESSENTIAL PROPERTIES OF A GOOD LOGO DESIGN

IT SHOULD BE RELEVANT

A relevant logo connects people with your brand and your services with people. If your logo is relevant to the services you provide through your business, this will help you in brand promotion.

People love simple things if your logo defines your business, so it will be convenient for them to register and remember your logo in no time.

Certain factors affect your logo design, like the colour of your logo. Medical companies mostly use colours like blue, green, grey, which reflects more vibes of healing and assurance; patients first see the outlook of any medicine or hospital. The logo related to the medical and health industry choosing more bright and reddish colours will not be relevant.

The other factor is font size, thin and long fonts used by fashion and cosmetics companies, who make products for women.

Broad, black, dark green, and white fonts are used by men's cosmetic brands that make it more masculine.

Customers are physiologically affected by the colour and font of the logo. It is not visible physically, but subconsciously they develop a positive perception about your brand.

IT SHOULD BE SIMPLE

Simplicity is the key, simple things are easy to remember and leave an impression on an individual's mind for a long time. There are many examples of big companies having a simple logo that is easy to memories.

Companies like Nike, Apple, Adidas prefers a simple looking logo that leaves an impression at first look.

Brands have increased their market value with a simple logo because there is nothing aggressive or complex in their logo. Simple logos are also easy to convey to others, look out for your business, and indirectly help in brand promotion.

IT SHOULD BE MEMORABLE

Branding is one of the most significant factors of any business, and companies spend lots of money on branding and promotion. If your logo is memorable, it sticks to the minds of people. It can develop the value of your brand.

The logo is the backbone of every brand, a simple and relevant logo with good color and text combination is easy to memorize. It helps in establishing a connection between customers and the brand.

The main aim of a good logo design is to connect people with your brand. If people in the market love your logo, they will love to browse through your brand as well. Making  connections with people will help you in developing your business. The sign of a good logo is that it leaves an impression on a person's mind at one look

CONCLUSION

Branding has been an essential part of marketing for a very long time. Every company needs promotion to grow in the market. Due to high competition, branding and advertising have become critical tasks for small or big businesses. Branding requires a symbol that defines a connection between the business and the target audience. The symbol in simpler terms is called a logo.

Investing in logo design is essential, and eventually, you can reduce the cost in promotions in future. A logo is a symbol of any brand that describes the genuineness of a brand. A unique and simple logo makes your brand stand out from the crowd, and people associate it with every aspect of your business. It leads to customer satisfaction and trust towards your product; a good logo creates an image of your brand in the market.

Logos can either increase your brand value or decrease it; hence designing a  logo with the help of a professional logo designer is essential. Get your logo designed now with logo design Singapore, we are a team of experienced professionals who have ample experience in designing logos and creating brand identity. We also have experienced web designers who can help you build your brand.

Should I invest in Logo Design during this Pandemic

Logo is an investment you do for your business and many of the business owners often hesitate to hire a logo designer to design a professional logo for their business. As a business owner you may feel that spending money for designing a logo during this time is not useful, however you fail to recognise the fact that logos give an unique identity to your business. Your customers need to recognise you irrespective of the situation. A good product or service with a unique identity stands for long and it doesn’t matter about the nature of the business or in which stage the business is, it is always good to have a logo design.

[caption id="attachment_926" align="aligncenter" width="560"] Logo Design- Subraa, Logo Designer Singapore[/caption]

It’s never a bad time to invest in logo design, when your company is going through a drastic change it becomes inevitable to do some investments in digital to make yourself stand out from your competitors. A brand identity for your products is necessary for your customers to pick you. Investing now in logo design will help to make a huge difference.

Start designing your logo

If you are a startup business or an existing business venturing new in the digital world or starting an eCommerce business to list your products online then you must have a logo to identify your business. People start finding your business via Social media and Google search. When you just have a website without your logo it fails to create an impression on your customers. Customers visualise companies' image through their logo. 

You would have made a presence using your business name with a font created in word document a few years back and may be it is recognised during the early stages of your business, however now the customers perspective have changed. They look for brands along with quality to shop or avail services. When you analyse your business performance online along with your competitors you would find the root cause of why your business doesn’t perform well without an identity.

Minimalistic Logo Design approach

It is a myth that complicated logos perform well, it isn’t necessarily important to bring down all your services in the form of graphics into your logo design. Logo designers in Singapore understand the market well and could help you with a logo which is minimalistic, reflects your brand image and more importantly has a hidden concept. Though you might feel that the hidden concept doesn’t make sense to you as a business owner, it would definitely make an impact among your customers.

In order to make you understand more about the minimalist logo design approach and the hidden meanings behind a logo design, I would detail the logo design using a sample business. Let’s take a look at the below logo of a Yoga business, you have hired a logo designer Singapore to design your logo and your logo designer has come out with a combination logo design which includes an element and the suitable font. Lotus is the element your logo designer has chosen to represent your business while you were expecting some yoga postures or some mandala designs behind a yoga posture to represent your business. Do you feel your logo designer has failed in designing your logo? If you think so, then you are wrong.  

Lotus is a symbol of purity, enlightenment and self regeneration. Irrespective of the culture a lotus flower signifies the above, yoga helps in enlightenment and regeneration of self. A circle below the lotus signifies that with the help of yoga you will be complete self. After you read the concept behind designing a logo for your yoga studio, check the design below, now your perspective is different in viewing the logo design concept. Minimalist approach in logo design always wins.

[caption id="attachment_927" align="aligncenter" width="560"] Logo Design Concept - Subraa, professional logo designer Singapore[/caption]

Logo Design influences your customers

Your business logo cannot be different from one place to another, you cannot have a different logo in facebook and a different logo in your website. Branding should always be consistent. A consistent brand identity starts with a logo design and you can build your brand on top of logo design. A professional logo design influences your customers, when your customers are checking for a product in a rack in the departmental store then your logo would help to influence your customer in opting for your product. A purchase in an eCommerce store depends on the brand image, business owners will agree to this fact and that is why big companies spend a significant amount of investment in branding.

Hire a logo designer now

Now that you have understood how a logo plays a significant role in business and influencing sales, then it's time to hire a logo design Singapore Designer. Though you have a logo which is designed long back, it's time to revamp your logo and redesign based on the current customer base. Your target audiences need something fresh and you should seek the help of a professional logo designer who has significant experience in designing logos. Your competitors are growing so as the market, as you get noticed by the customers it is becoming vital to have a logo designed for your business irrespective of pandemic. In fact it is good to revamp your old logo or get a new logo designed during this pandemic as you need to make a significant impact on your customers and it has become vital to stand out among your competition. 

Logo designs are never cheap and need not be too costly either, Subraa, offers affordable logo design packages for businesses of small sizes to help them gain a unique identity in the digital world. Subraa has over 12+ years of experience in logo design and has designed over 250+ logos and have helped businesses with digital marketing solutions as well. You can reach out to Subraa at +65 97957890 to learn more about logo design and logo design packages.

How much does a Logo Design Cost in Singapore – Freelance Logo Designer or Logo Design Agency or DIY

When you have an idea to take your business to the next level, then the first step to step in the digital world is to create an identity for your Business. Yes, logo design is the face of your business. Well now you have decided to have a logo for your business, the next question which comes to your mind is how do I get it done? Is it something which I can download from online or hire a cheap freelance logo designer or hire a professional freelance logo designer in Singapore or Hire a logo design agency or how much the logo design cost in Singapore?

[caption id="attachment_839" align="aligncenter" width="940"] How much a logo design cost in Singapore - Subraa, Logo Designing Services in Singapore[/caption]

The answer for the above question depends on your budget and view of the logo design. You could get the Logo Design in Singapore for your business starting from $0 to $10,000. The most frequent question I get from clients is how much does your logo design services cost, trying to answer this generic question is quite difficult. The cost for the logo design depends on the requirements, logos are not ready made, it has to be designed based on the business needs and audience preferences.

To get a clear picture of a logo you must first understand what is a logo and what are the benefits your business gets when you have a professional logo and also an overview of the process of designing a logo.

What is a logo?

In layman's terms, a logo is an element or symbol along with your business name. Just element lah why should I invest on this? I can write the name of my company for free, if this is what you think of reading what a logo is then you are wrong. A logo creates a strong visual identity for your business. If suppose you are a startup business having a successful recipe that you feel could attract customers and you have your business named xyz and spread the word of mouth about your business and your competitor also starts a business with the same name xyz with proper branding will your customers not be confused with this.

Hence it is very important to start a business with a proper logo which is professionally designed by a freelance logo designer in Singapore.

What are the advantages of having a professional logo design in Singapore?

Professionally designed business logos always wins and creates a good impression among your customers. If you have a closer look at the logos of some of the businesses like amazon, fedex etc you can see the hidden meaning behind the logos. The colors, font/typography, the elements define the business strategy and this is why you need a professional logo designer. Customers choose to shop or avail services from the business who have a good image.

 

[caption id="attachment_838" align="aligncenter" width="940"] How much a logo design cost in Singapore - Subraa, Logo Design Services in Singapore[/caption]

Logo Design process

Designing a logo is not just downloading an element from the web and updating your business name, changing the color and giving you the image.

A professional freelance logo designer in Singapore or a Logo design Agency in Singapore will have a step-by-step process to design a logo. When you approach a freelancer to design a logo, first he would ask you to brief the requirements, your preferences, how you would like to perceive your logo. Then the freelancer will start the logo design by researching your market, your business competitors and start sketching the logo. Once he is satisfied by the desired result then he would start making it digital add in colors, include the business name and do the revisions based on your feedback and provide the final deliverable with all the source files, web and print resolution files for the logo.

Who should I hire for my company logo design? Freelance Logo Designer, Logo Design Agency, or DIY?

The logo is a cornerstone—a visual representation of a brand's identity, values, and personality. As businesses embark on the journey of creating a new logo or revamping their existing logos, they are faced with a crucial decision: should they hire a freelance logo designer or engage the services of a logo design agency, or venture into the realm of do-it-yourself (DIY) logo creation? Each option presents its own set of advantages, considerations, and potential pitfalls, making the decision-making process a pivotal one.

[caption id="attachment_10970" align="aligncenter" width="940"] Best Choice to Design the Company Logo in Singapore[/caption]

Freelance Logo Designer:
For businesses desiring a logo design journey filled with creativity and collaboration, the services of a freelance logo designer offer an inspiring solution. Logo designers bring a unique blend of creativity, flexibility, and one-on-one attention, working closely with clients to understand their vision, preferences, and brand objectives. With an experienced logo designer, clients can expect a high level of customization, direct communication, and the opportunity to be intimately involved in the design process from concept to completion. The cost of logo designing is less when hiring a freelance logo designer than when hiring a logo design agency.

Logo Design Agency:
On the other end, logo design agencies offer a complete and professional approach to your company logo creation, supported by a team of seasoned logo designers, strategists, and branding experts. Logo design agencies are equipped with extensive resources, industry knowledge, and a portfolio of successful projects, making them an ideal choice for businesses seeking a polished and strategic approach to branding. With a logo design agency, clients benefit from access to diverse skills, expertise, and creative perspectives compared to freelance logo designers, ensuring that their logo reflects their brand identity and resonates with their business users. Hiring a logo design agency is costlier and may costs a few thousand dollars.

DIY Logo design:
Online tools and templates are abundant, some businesses may be tempted to take the DIY route when it comes to logo design. DIY logo designs are either free or can be purchased at a much lower rate than hiring a logo designer. While DIY logo design offers cheap logo design services and convenience, it also comes with limitations and risks. With the expertise and experience of a professional logo designer, DIY logos can avoid appearing unprofessional, generic, or lacking in originality. Moreover, DIY logo creation may overlook crucial aspects of branding, such as market research, strategic positioning, and scalability, which are essential for creating a logo that stands over time. While designing a logo for your company, there may be better options than DIY logo design services as the designs are more generic and are used by 1000 others.

What factors influence the cost of logo design?

Several factors influence the cost of logo design services in Singapore, reflecting the complexity, quality, and level of customization involved in creating a unique and impactful visual identity.

 

[caption id="attachment_10971" align="aligncenter" width="940"] Logo Design Cost or Price Factors in Singapore[/caption]

Here are the key factors to consider for logo design cost:

Design Complexity:
The complexity of the logo design plays a significant role in determining its cost. A simple, minimalist logo with clean lines and basic shapes typically costs less than a complex, detailed design with multiple elements, gradients, and effects. Complicated designs require more time and skill to create, resulting in higher costs than minimal logo designs.

Scope of Work:
The scope of work refers to the precise requirements and deliverables of the logo design project. Factors such as the number of initial concepts, free revisions, edits, and final deliverables (e.g., logo final files and brand guidelines) will impact the overall cost. More comprehensive logo design projects with additional deliverables will naturally incur higher costs.

Logo Designer Experience and Expertise:
The logo designer's level of experience and expertise is a valuable factor that influences the cost of logo design services. Seasoned logo design professionals with a strong portfolio and track record of successful logo design projects may charge higher rates, but their insights, creativity, and specialized proficiency justify these fees, reassuring you of the quality of work you'll receive.

The Role of Timeline and Turnaround:
The need for a quick logo and turnaround time can significantly affect the cost of logo design. Rush projects requiring expedited delivery or shorter timelines may incur rush fees or premium rates to prioritize the project over other existing work. Conversely, longer timelines and flexible schedules may result in average costs, emphasizing the importance of project planning.

The Value of Additional Services:
In addition to logo design, extra services such as brand strategy consultation, market research, or comprehensive brand identity development may be offered. These value-added services contribute to a more holistic and strategic approach to branding. However, they may also impact the project's overall cost, highlighting the benefits of a complete branding technique.

Is it good to opt for logo design package deals or custom quotes for logo design projects?

Choosing logo design package deals or custom quotes depends on your specific needs, preferences, and budget constraints. Both options have their advantages and considerations:

Logo Design Package Deals:
1. Convenience: Package deals often provide a convenient, all-in-one solution for logo design, offering a set price for a predefined set of services and deliverables. However, at Logo Design Singapore, we provide customizable packages according to client needs. You can always request for the services you require.

2. Predictability: With logo design package deals, you know upfront what services and deliverables you'll receive and the associated cost, providing predictability and clarity.

3. Cost-Effectiveness: Logo design package deals may offer cost savings compared to paying for individual services separately, making them a budget-friendly option for smaller businesses or startups.

4. Quick Decision Making: Logo package deals streamline the decision-making process by offering pre-packaged options, saving time and effort in negotiating custom quotes.

Custom Quotes for only Logo Design:
1. Tailored Logo Design Solutions: Custom logo quotes allow designers to create customized solutions to meet your unique requirements, preferences, and branding goals.

2. Flexibility: Custom quotes give you the power to negotiate terms, adjust the scope of work, and explore different pricing options based on your budget and project needs, making you feel empowered and in control of the process.

3. Scalability: Custom logo quotes ensure that no matter the complexity or scale of your project, you will always receive personalized attention and comprehensive services, making you feel reassured and confident in our ability to meet your needs.

4. Value-Added Services: Custom logo quotes often include extra value-added services such as brand strategy consultation, market research, or extended revision rounds. These services provide added value and strategic insights to enhance your branding efforts.

Eventually, the choice between logo design package deals and custom quotes depends on factors such as your budget, project requirements, desired level of customization, and preference for convenience versus flexibility. It is essential to carefully evaluate your options, clearly communicate your needs to the logo designer or logo design agency, and choose the approach that best aligns with your business objectives.

How much should a Freelancer charge for a logo design or how much is the logo design cost in Singapore?

When a logo has so much to do and when a logo design process involves many steps to achieve a result then how could you expect it to be free or cheap. Logo designs cannot be cheap and if it is cheap it is not unique. It is being sold to many other businesses like you. A unique logo design cost roughly from $250 to $1000. However a Logo Design agency will charge around $2000 to $10000. However some freelancers run offers and you can avail the same logo starting from $100. 

Budget logos are offered by freelancers as the basic package, this is to boost the startups who run on budgets, however it is good to avoid free logo makers where you download a copy of the artwork, the same copy will be downloaded by many others as well. Subraa, freelance logo designer has some good logo design packages to support your business, all the logo designs by Subraa can be trademarked with no additional charges. Choose the best packages from Subraa now. 

Call or WhatsApp 97957890 to learn more about logo design process and package details.