Google Ads for your Business – A Step by Step Guide to Online Advertising

Ranking your website in Google and getting notified by your customers is the main purpose of having a digital presence, I mean your website. Thousands of websites are hosted every hour and do you think every website can rank in Google immediately in the top page. A website ranking at least takes around 6 months to climb up to the top pages and in some cases even takes months to start ranking in 100 pages of Google. 

[caption id="attachment_1120" align="aligncenter" width="560"] Google Ads Guide - Logo Design services Singapore[/caption]

I have a property website designed for a new launch condo, what should I do for the first few months until I get my website rank?

I have opened a new salon near to the new condo? How can I get my customers notified?

Do I have any online piano class near me?

Can I find a dentist near Katong?

Office Chairs offers near me?

All of the above questions are answered using Google Ads. Unless you are on top pages of Google and in top 10 your chance of getting notified by your customers is very less. Google Ads helps to grow your business irrespective of when you have launched the website. Google is the first place where your customers search for if they are in need of a product or service. A layman goes to Google to search for the products or services or to read news etc. Your search of where to go for a service or what to buy based on the reviews are suggested by Google. When you opt for Google Ads, your Ads start to show up on the first position of Google when people search for something similar to your business. 

What are the benefits of Google Ads?

Spending money in Google Ads is the investment you make for your business. When your services get listed in the first position of Google it helps to benefit your sales and brings in leads.

1. Website Visits

Google Ads can be targeted for specific needs, if you would like to get more online sales then you can drive your customers to your newly built eCommerce website or sign up for your products. Online Ads in Google helps to direct your customers to your websites.

2. Phone Calls

Apart from driving visits to your website, you can also have the Ads to increase your phone calls. Post Ads with your phone numbers and clear Call to Action Buttons, if customers find your services are what they are searching for then they would call the phone number and you can convert them to your customers.

3. Store Visits

Websites, phone calls are for online, if you want to bring in customers to your stores to avail the offers then you can also post the relevant ads. Ads in Google Map helps to drive in customers to your stores.

Is Google Ads Budget Friendly

Ofcourse, yes Google Ads are budget friendly and you can set your budget for each spend. Google Ads helps businesses of all sizes and budgets, a well optimised Ad helps to gain more visits with minimum spend. Speak to your SEO Agency now for the best optimization of Google Ads. 

5 Simple Steps to Create your Ads

Google Ads are simple and easy to set up when you know the strategy. Your Digital marketer or the SEO service provider will help you with the best strategy in setting up the campaigns.

Step 1: What's your Goal

As a business owner/website owner you need to first figure out your goal. Whether you would like to bring in customers to your stores or drive in traffic to your websites or get more calls to your phone so you could convert it to prospective leads. 

Step 2: Where are you going to Advertise

This step let’s you decide whether you want to display your ad within your business area or if you want to reach globally. This step will help you to choose the location where you wanted your ad to appear.

Step 3: Create your own Ad message

You can describe your business in simple sentences that will help to reach your customers. Quality content helps to reach your intended target audience. 

Example 1:

Web Designer near you

Website Designs for all sectors

Affordable cost, know more

Example 2:

If you are a hair stylist then go for 

Fresh looks, great styles

Haircuts of all styles near you

XYZ salon

Step 4: Budget 

You can set the daily limit or monthly limit for your ads. Google will make sure it does not exceed the budget set. Likewise there is no minimum budget or minimum spend in Google Ads. Google also recommends the budget you need to set based on your similar businesses. 

Step 5: Get your Ads Live

Once you are all set you can make your Ads live, the ads will start to appear when visitors start searching for your business. The Ads appear in Google or its related products based on your choice. Also Google helps to build strong Ads as you move over.

Where will my Ads Appear in Google

Your ads will be listed as the first search result in google or at the bottom of the page. The display of ads in the first position or in different positions are based on the budget or to be more simple the bid amount for the keyword in the campaign.

[caption id="attachment_1122" align="aligncenter" width="940"] Website Ranking - Paid vs Organic - Logo Design Services Singapore[/caption]

Above are the basic steps for setting up a Google Ads campaign, however there are advanced options which are available to set up your ad. Campaigns are of different types, know the various campaigns available in Google Ads

1. 1. Search Campaigns
   2. Display Campaigns
   3. Video Campaigns
   4. Shopping Campaigns
   5. App Campaigns

Let’s learn more about the Google Ads Campaigns so you could opt for the best campaign which suits your business. 

Search Campaigns

Search ads are used to list your website/Ads on top of Google. Everyday there are millions of searches happening in Google and with Search Campaigns you could make yourself visible to your audience. You can promote your offers and make your customers claim the offers. Search campaigns help to drive traffic to your website, lead generation and you pay for each click, which means when your customer clicks through your ads you pay google. 

Display Campaigns

Display campaigns are used to promote your business/brand or you can increase product awareness, by this way you can increase your sales and can get leads. Display Ad campaigns help in your business promotion by displaying your ads while people are browsing the web, may be YouTube videos or even while checking their Gmail. Display ads help to reach your audience through millions of websites, news web pages, blogs.

Video Campaigns

You can now reach the customers through your product videos or a short video of your services. These ads are played to the audience when they are watching videos in YouTube as an Ad. With these video ads you are visually compelling your audience to visit your website, know more about your brand or product. Choose to whom you want your videos to be displayed based on their interest, location and more. Video Campaigns have flexible pricing plans for every budget. 

Shopping Campaigns

eCommerce websites can help to show off their products through this Shopping Campaigns. You can create your product awareness to the prospective buyers over the web, you will pay for the campaign only when your audience clicks through your product. Shopping campaigns are created by signing up to Google Merchant Center.

App Campaigns

Not all apps gain popularity and are known by the customers. Your iOS or Android App are also promoted using Google Ads. Google will help you to reach your audience who are interested in apps like you have. You can either have the App Campaigns to install your App or have some in app action like beating the level 3 etc. Boost your success with these App Campaigns.

Conclusion

Google Ads are paid ads which helps your website or the Ads to stay on top of Google or on the first page. It is always good to opt for Organic SEO Ranking in Google which helps your website climb to the top pages of google. If you are looking for a quick fix to promote instantly then Google Ads are the best form of marketing for your business with sure lead generation. Check out Google News to learn about the top stories around you. Reach out to your Digital Marketer for Google Ads campaign setup and Google Ads campaign management. Subraa has proven experience in Google Ads which helps businesses to gain leads with a very minimum budget. The keywords research and the bidding amounts are best optimised for your business.

 

Best Freelance Web Designer In Singapore – Subraa

Freelance Web Designer Singapore

You have landed here searching for the best freelance web designer Singapore for your web design needs and you have found the best web designer to meet your website requirements. Finding the best freelance web designer is like wearing the perfect shoes for your outfit, which will make you feel comfortable. This is exactly how you have to feel when you hire a web designer for your website design.

In this article you will learn more about Subraa, freelance web designer in Singapore, who provides affordable web design solutions based on customer requirements, you will also learn more about how you can approach Subraa and how he can help you with your website requirements. 

[caption id="attachment_1055" align="aligncenter" width="940"] Best Freelance Web Designer in Singapore - Subraa, Freelance Web Designer Singapore[/caption]

Websites are what you see online about a brand. A broken website or a non functioning website is definitely a spoiler for your brand. Website design is not just making the website look nice, but also making it functional.

Web pages or web design or website design or web page layout design or landing page design is all about the look and feel of your business online. A fully functional website helps in conversion and increase sales. Good website design makes your customers happy.

Business websites need a professional touch, and only a professional web designer can help to build a professional website. Subraa, understands the need for a professional website for business and has over 12+ years of experience handling corporate clients and business of all nature. 

What are the key features of Subraa, Freelance Web Designer Singapore

1. Website Design with SEO ready features

 Be it WordPress website design or HTML website design, when you hire Subraa as your website designer then he designs the webpage layouts with SEO features in mind. Your website will be SEO ready. 

2. Website Speed Optimization

Your website needs to load in less than 3 sec, no visitors would wait for your website load. All the websites designed by Subraa loads quickly and efficiently. Your website load time is impacted by graphics, images, animations etc. The website designs are elegant which doesn’t affect the loading of the website.

3. Clean Website Code

With a good knowledge in WordPress websites and static website design, Subraa does coding following coding standards and without any mess

4. Quality Content

Quality content is important for any website design. Websites should have relevant contents, each section of the website should have relevant information about the product or services with relevant images. Subraa helps in advising the client to provide the write ups for the business as they are the one who is aware of the business more than any content writers. 

5. Provides Solutions

You have a requirement and are not sure whether it would work on the website or can be achieved. As a Freelance Web Designer in Singapore, Subraa helps in advising the clients of the possible solutions that could effectively solve their requirements. If the requirements are not achievable he also advises on the alternate solutions that could act as a replacement for your requirements. A quick solution provider.

6. Understands Websites

Web Designers should understand how a website works or how a website should work, then only you can provide a quality output to your clients. All websites designed at Subraa understand the business needs and understand SERP requirements. 

7. Easily reachable by Clients

Website Designers are often not reachable easily after you hire them or even before you hire them. Subraa is easily reachable anytime at +65 97957890 for project discussions. If he is busy providing solutions to other clients then he would return the call back as soon as he is available again.

8. Innovative mindset

There is no end to learning and innovation, every website has some new feature pop up every minute. No website follows the same sort of design, although all websites over the web use certain principles in website design, a slight feature change helps you stand out from the competition.

9. Clear Call to Action Buttons

Many web designers know the importance of Call to Action buttons in a website, but many fail to make it clear when designing the website. CTA buttons help in conversion and should stand out in the website design and visible to the visitors.

Designers often overload the CTA section with too much graphics thinking about making it colorful however a good CTA needs spacious layout, less animations around, usage of primary colors to help stand out and a clear path for users to find.

As a digital marketer Subraa knows the importance of website conversion and lead generation and designs website accordingly.

10. Understands the importance of leads

Every website developed by Subraa has an eye on lead generation. Your  websites are the main platform for lead generation. Websites which do not convert visitors to clients are not worth having. Be it WordPress Website Design or Static Informational Website Design, Subraa helps to place the lead capturing CTAs in the top folds.

11. SEO Optimization

Do you know that your website should atleast have a SEO score of about 75%, when you sign up for a One time SEO package with Subraa, your website is optimised for Google Search engine and a minimum score of 75% is guaranteed. The SEO score of www.logodesignsingapore.sg is 100% which is a proof of Subraa work.

When you are concentrating on SEO, it is not just backlinking. On-page optimization is crucial, focusing on optimizing individual web pages to improve the rankings in search engines. You must know about these five key factors contributing most to SEO optimization.

• Keyword Relevance: We ensure that your web pages are updated with content, titles and meta descriptions which align with targeted keywords, making it easier for search engines to understand that this page is relevant to the specific search query.
• User Engagement: When you update the web pages with quality content, headings, and multimedia elements, your on-page score increases so as your website user experience increases your likelihood of longer browse time and lower website bounce rates.
• Crawlability and Indexing: When your webpages are correctly optimized, it is more likely that it is easily crawled and indexed by search engine bots. It will ensure that your website content gets recognised and included in the search engine database.
• Competitive Edge: On page optimization helps your web pages rank higher in SERP; an effective strategy will outperform your competitors and attract more organic traffic.
• Potential Conversion: A website has higher conversion rates with improved page structure, clarity and call to action. Your website designer should take this into consideration when designing your website.

12. Greater Conversions

Your website needs to be on the 1st page of Google for you to get noticed by your customers. Not more than 10% of the visitors goes beyond the second page of Google. Millions of customers are out there searching for services, not just hosting a website helps you to find your customers.

Optimising the website for search engines by a trained professional is necessary. Subraa, helps to rank your website in the top pages of Google with proven strategies organically.

Subraa, does expertise in WordPress Website Design and Development and recommends WordPress websites over other CMS as WordPress powers the internet and also makes it easy for users to manage the content. As a Freelance Web Designer in Singapore Subraa has developed over 100+ websites for clients of all domains.

Contact Subraa at +65 97957890 for any web design projects and visit www.subraa.com to learn more about Subraa services.